Marketing Doesn’t Need to Be Complicated

In a world where marketing advice seems to get more complex by the day, it’s easy to feel overwhelmed by “must-have” tools, funnels, and content calendars that seem to dominate every conversation. But marketing doesn’t need to be complicated to be effective. At Bright Line Marketing Co., our philosophy is that true marketing power comes from putting your business in front of the right audience—plain and simple.

The Real Purpose of Marketing: Being Seen by the Right People

At its core, marketing is about visibility. You could be the best at what you do—whether that’s life coaching, functional medicine, fitness training, or any other service that changes lives—but if potential customers don’t know about you, they can’t work with you. If they aren’t seeing your offers, they can’t take that next step to buy.

Our approach at Bright Line Marketing Co. is different because we focus on gaining visibility where it matters by using simple marketing strategies. It’s about getting seen by the right people, your potential clients, in a way that is credible and authentic.

Why We Don’t Chase Fancy Funnels or Viral Fame

It can be tempting to believe that the solution to reaching more customers lies in mastering the latest social media algorithm or crafting complex funnels. But the truth is, fancy funnels and fleeting viral moments often distract from the simple marketing strategies that truly work in marketing—building real connections with real people. Marketing that resonates goes beyond temporary tricks and focuses on establishing a relationship of trust, credibility, and authenticity.

We believe that the most effective marketing comes down to who you are as a business and how you show up in front of your audience. At Bright Line Marketing Co., we champion a back-to-basics approach: show your expertise, have a unique perspective, and don’t be afraid to get a few “nos” before you land that “yes.” Authenticity is the real growth driver.

The Power of Authentic Marketing: Showing Up with Credibility

The key to effective marketing isn’t being everything to everyone. It’s about being credible, clear, and consistent in your message. This means showcasing your expertise and opinion and offering potential clients a reason to trust you.

Whether you’re sharing your knowledge on social media, collaborating with other professionals, or pitching your services, the real magic lies in being authentic. When you put yourself out there, you’ll often hear “no” before you hear “yes.” But each “no” is a stepping stone, refining your approach and bringing you closer to the people who will truly benefit from what you offer.

My Journey in Marketing: Proven Strategies from Zero to Million-Dollar Budgets

After over 15 years in marketing, I’ve worked on campaigns ranging from zero-dollar budgets (which to be clear, zero dollar budgets mean you are investing your time, so notice how I didn’t say FREE)  to multi-million-dollar endeavors. I’ve seen firsthand that marketing isn’t about how much you spend but how creatively you reach your target audience. Larger budgets may bring speed, but smaller budgets require ingenuity. With the right approach, scaling doesn’t mean you need to reach hundreds of thousands of people—sometimes, reaching hundreds of the right people can completely transform your business.

This philosophy drives everything we do at Bright Line Marketing Co. We want to help you use creative, simple, and accessible marketing strategies to attract the right clients and grow sustainably. 

Why I Started Bright Line Marketing Co.

I founded Bright Line Marketing Co. with one goal in mind: to bring these proven, simple marketing strategies to life for women entrepreneurs. Many of our clients are skilled coaches, health experts, service providers, and small business owners who excel at what they do. They deliver real results for their clients, but they don’t have experience with or time for marketing. 

That’s where we come in—to bridge that gap and empower you with simple solutions that drive real results.

From step-by-step strategies to increase your visibility to affordable ways to implement marketing in your business, Bright Line Marketing Co. is dedicated to removing the overwhelm and simplifying your path to success.

Ready to Start Simplifying Your Marketing?

I’m excited to share our philosophy and approach with you through actionable tips and strategies in our weekly “Bright Ideas” email series. Each week, I’ll provide an effective marketing tactic or strategy you can implement right away to see results in your business.

Let’s make marketing simple and effective—together. Join our email list and get ready to receive insights, tips, and tactics that will help your business be seen by the right people.

XO, Christen

P.S. If you’re looking to simplify your approach to marketing, sign up for a Simple Marketing Strategy Power Hour! You give us one hour, and we’ll give you a step-by-step action plan to grow your business with clarity, confidence, and ease—without daily posting or extensive content creation.